I am a product design leader, strategist, and educator with over two decades of experience spanning UX, industrial design, digital transformation, and design policy. My career has been dedicated to shaping human-centered experiences across industries, from aerospace and automotive to finance, enterprise SaaS, and government policy.
With a background in Product Design from the National Institute of Design (NID), Ahmedabad, I began my journey in UX and usability design at a time when digital standards were still being defined. My early work in digital product design led me to research and present innovative approaches to designing multi-language interactive systems.
In 2005, I founded Kiba Design, a multidisciplinary studio focused on experience design across digital and physical ecosystems. Over 14 years, I worked with startups, multinational corporations, and government bodies, integrating design thinking into products, services, and policy frameworks. My expertise spans UX, visual and spatial design, furniture, typography, and systemic design solutions.
In 2012, I was invited to contribute to India’s National Innovation Council (NInC), where I created the country’s design innovation policy, which continues to influence the sector today. As an educator, I have developed curricula, mentored professionals, and advised institutions on fostering innovation and critical thinking in design education.
Following this, I led Strategic Design at BCG Platinion (APAC & ME), driving enterprise UX transformation across industries. I have built and led large cross-functional teams, defined digital roadmaps, and championed design as a strategic driver for business growth.
Today, my work is centered on integrating design, technology, and business strategy to create meaningful, scalable, and innovative experiences.
Work Experience
Honeywell
2022-Present
Defining the design vision, product strategy and roadmap for the global portfolio of Honeywell enterprise SAAS software. Driving the new Product Innovation pipeline for the org through X-team and X-functional collaboration. Leading a team of 40+ UX Designers and Researchers in creating the next generation of user experiences across the entire portfolio of HCE enterprise SAAS applications including Aerospace, Industrial, Connected Buildings, Cyber Security, Sustainability, Life Sciences and Connected Logistics.
Boston Consulting Group
2019-2021
I defined digital transformation goals for Fortune 500s, venture-backed startups, and the public sector, and designed strategies, frameworks and UX to help achieve these goals at speed and scale.
Kiba Design
2005-2019
I founded and led an award-winning multidisciplinary design practice. Our focus was on Digital and Product design and strategy for startups, multinationals, non-profits and government. Kiba website.
RAD Design Studio
2016-2017
I conceived and set up a design studio inside Human Factors International to enable the company to transition into a design-led future from their earlier technology and process-driven approach to usability design. I conceived of the mandate, designed the branding and organizational and operational strategy, hired the design teams, and established organizational partnerships and promotional outreach.
National Innovation Council, Planning Commission, Govt of India
2012
I authored India’s Design Innovation Policy. It’s been in effect since 2013 and has seen massive adoption across the country. Details here.
Hewlett Packard Research Labs / deputation from Human Factors International
2003-2005
I drove design research, web and enterprise UX, and new product development at HP Labs - with a mandate to identify opportunity and create solutions for emerging economies.
Aeronautical Development Agency
2002-2003
I designed aeronautical equipment, creating a world-first capability in engine handling and repair that dramatically reduced aircraft turn-around-time (TAT) in airfield and aircraft carrier operating environments. Details here.
Design Education
2008-2015
I have taught design courses ranging from UX and visual design to product design and design process. I have designed the curriculum for an Industrial Design program, served on dozens of design jury panels, and mentored dozens of thesis students.
Media and News
2022
Engaging with alumni from my Alma Mater, Lawrence School Lovedale, in a conversation that covers perspectives on design today, our professional journeys, Lovedale’s effect on our design thinking and more.
2020
Panelist on a discussion around design policy for India. I brought my perspective from having worked with the government in 2012.
2019
Speaking about design and my experience in the field of Design: Career of the Future, to mark the commencement of the Institute of Design at JK Lakshmipat University, Jaipur.
2018
Speaker at India Design Forum 2018 - on “New Frameworks: Design Thinking in Education and Creative Institutions”.
Yourstory feature - Bengaluru By Design 2018
Some thoughts on the problems with how Design Thinking is positioned in Education and Business, following my presentation at Bengaluru By Design 2018.
Part of a panel discussion on “Reimagining Industry-Academia collaboration in the age of the Design Entrepreneur”, organised by Indian School of Design and Innovation (ISDI) Mumbai. Met some students and discussed their thesis projects, had the opportunity to discuss ideas on Design, Industry and Academia with design colleagues from Delhi.
2017
Process video covering my award-winning design at Godrej Design Lab
Design launch at India Design ID 2017 - India’s largest design event.