Case Studies
This selection spans 20 years of design practice.
It demonstrates a record of delivering innovation through a mix of design, research, strategy, management and leadership skills.
Design Research, Strategy, UX/UI
How do you bring a pharma company into the healthtech business?
Strategy and design of a medical practice management and patient engagement platform - the first such comprehensive solution in the Indian market.
Design Research, Strategy, Systems Design, UX/UI
Simplifying car finance to build trust, improve accessibility and eliminate friction
Design of a car finance marketplace for one of India’s largest auto majors. Systems and process design to enable delivery of a first-of-its-kind service in the Indian market.
Digital Transformation, Design Enablement, Culture Transformation, UX/UI
How do you kick-start the creation of tourism infrastructure for a country?
Digital Transformation, Enablement, Strategy and Travel App Design for the KSA Ministry of Tourism. Established a “Visitor Experience” Innovation Lab to function as the node for all tourism infrastructure development initiatives.
Design Research, Strategy, UX/UI, Stakeholder Management
Redesign of a digital-first Banking platform for enhanced customer engagement and conversion
Design audit, research, strategy and UX/UI design to improve usability and CX. Bringing consistency across multiple existing digital assets and establishing a visionary design system to provide a roadmap for future product development.
Work Collections
A glimpse of past work
